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Diamante a solid entry in near-luxury range; The all-new Diamante fits well in the `near-luxury' segment, and few can match it as a long-haul cruiser, with the immediate power of its 3.5-liter V6 and luxury seating

1/3 In the current wave of global manufacturing, Japanese and European companies are building plants in the United States almost as rapidly as U.S. companies are building them in Mexico and Canada. Obviously, carmakers are willing to fight dirty, and Mitsubishi's version of a low blow was to go "down under" - building the new Diamante in Australia.
For more information :What are the best car audio speakers in the world Medium.com
The first Diamante was an impressive car, with a fashionable stance befitting a sedan aimed above and beyond the mid-size Galant. When Mitsubishi recently freshened the looks and tightness of the Galant, it wound up looking a lot more like the Diamante than the old Galant.
For 1997, the Diamante is all-new, and again clearly separates itself from the Galant. It now is 4 inches longer than the Lexus ES300 or Mazda Millenia, 2 inches longer than the Acura 3.2TL, and nearly 5 inches longer than the Infiniti I30.
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Those are the cars the Diamante aims at. They are luxury cars, but they fall into that unfortunately nicknamed "near-luxury" segment. That means they cost from $30,000 to $40,000 - less than the lofty prices of the elitist cars while still having enough luxury to satisfy anyone but the chauffeur-driven class.
Mitsubishi contends very well in that company. The body panels are contoured distinctively, from quad headlights covered by smoked glass to a nicely angular rear. The extra length allows a large rear seat covered with rich leather, while the front buckets are infinitely adjustable with a seven-way electric control, augmented by a handle on the side to firm up the already-supportive backrest.
All that means you could ride for hours in passenger luxury, but also without being fatigued by cushy, less-supportive seats. U.S. car folks used to think softness meant comfort, but we're learning that firmness needn't be uncomfortable and also means better control-inducing alertness.
One of the few problems facing the Diamante is the proliferation of cars in its niche. The factory test car went from a base of $29,990 (yes, under $30,000) to $36,231 when loaded up. A lot of fine vehicles from all corners of the world are in that price range. And yet, if people try it out, they'll probably like it.
Cruise with the big boys
Few cars can match the new Diamante as a long-haul cruiser, particularly now that Mitsubishi has replaced the 3.0-liter V6, long a smooth and durable performer, with a 3.5-liter V6. The single overhead camshaft operates four valves per cylinder, providing a 210-horsepower kick in the axle at high revs, while 231 foot-pounds of torque launch it with great force.
The motor's performance compares very favorably to that of much bigger engines. The Lincoln Continental and Cadillac DeVille Concours, for instance, are powered by powerful overhead-cam 4.6-liter V8s. But you have to stomp on them to get the revs up to where they feel swift. In the Diamante, the revs come up swiftly, but the power is immediately noticed. This car cries out for an autobahn. It is electronically limited 131 miles per hour, and when you depress the gas pedal to pass on a freeway, you realize it could surge up to that sort of speed in a flash.
Complementing the swift performance in acceleration and passing, the suspension is bolstered by low-profile tires on 16-inch alloy wheels and stabilizer bars front and rear. That makes it handle with better agility than you'd expect from a 3,500-pound sedan.
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1/3 On the inside
The Diamante's electronic analog instruments are flashy, and naturally, you can adjust them for brightness. But if you're like I am, you like your instruments less than glare-bright at night. Turning them down a bit in high-contrast night driving causes the gauges to dim to the point of disappearing when you turn on the headlights during daytime rain.
The only other interior thing I disliked was the high-gloss nature of the woodgrain accents that extend along the console and onto the center panel of the dash, as well as encasing the power-window switches on the door.
A nice touch is that while there's the usual indicator panel adjacent to the console-mounted shift lever for the four-speed electronic automatic, another panel between the speedometer and tachometer indicates which gear you're in.The Cadillac Concours has a similar feature, while the Continental, which has neat see-through orange pointers on its instruments, doesn't have a shift readout with the gauges. That means you must look away from the windshield, find the indicator panel on the console, then focus on whether you're in 1, 2, 3, D, N, R or P.
1/3 Creature features
Mitsubishi always has been at the forefront of electronic control features, and the Diamante always has led the way. The most revealing test of any vehicle's traction-control system I ever undertook was one night during the Halloween blizzard of 1991.
People went home early from work and the Star Tribune not only advised reporters to abandon plans to cover stories, but issued commemorative coffee mugs to those employees who made it to work to get the paper out.
I drove the Diamante to St. Cloud that night, covered a hockey game and drove back to the Twin Cities. We saw about as many vehicles stuck in the median as we saw on Interstate Hwy. 94, and the plows were called off the roads before the night was over. That made our return trip pristine in its solitude, but we never spun a wheel. I've never forgotten the feeling of security that the front-wheel drive and breakthrough traction-control technology provided.
Thankfully, those conditions were not available for this test drive of the new and vastly advanced Diamante, but I'll trust that the technology for such extreme conditions remains under the surface.
More obvious are the creature comforts. A computer monitors nearly everything, although I'd prefer average miles per gallon to instant. Remote switches on the steering wheel allow you to operate the audio system, which is a keeper.
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The standard unit has AM-FM-cassette and an in-dash single-CD player with six speakers. The test car had an optional upgrade with eight speakers, remote operation and a 10-CD changer in the trunk. To some, that might seem like overdoing it. But on a trip, loading up a CD changer with six, 10 or 12 discs in the trunk is nice.
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1/3 Antilock brakes, keyless entry, power passenger seat, the message display, and a power glass sunroof are other options.
Clarification
Going back a couple of weeks to when I wrote about the benefit of legislation to lower the legal limit of drunken driving from 0.10 to 0.08, one point should be clarified. There was considerable reaction from people that ranged from wondering how much tougher it would be to enforce, to how unfair it would be to those lighter-weight folks who get more impaired more quickly.
The main benefit to me is that the lower standard might - just might - cause a "marginally impaired" would-be driver to skip that one-more-for-the-road if he or she discerns the risk of being arrested. If the result of such legislation did not lead to even one more arrest for drunk driving, but became a significant deterrent to a driver increasing his/her level of impairment, it would be worthwhile.
And, to reiterate, I don't have a motive except to strive to make everybody's driving experience safer and more enjoyable. It seems ludicrous that some, under the cloak of individual rights, might argue that those who are slightly-to-moderately impaired should be free to threaten all other motorists. The innocents who venture out unimpaired on the streets and highways deserve some rights, too.
ORLANDO, Fla. -- Committed to becoming the leader in mobile multi-media communications products, Sony Ericsson Mobile Communications displays its premiere mobile product line this week at CTIA WIRELESS 2002, March 18-20, booth #1463.
"Sony Ericsson is proud to showcase our flagship product line to the attendees of CTIA," said Bo Larsson, corporate vice president and general manager, North America, Sony Ericsson Mobile Communications. "Our plan is to deliver mobile multi-media communications solutions featuring applications that consumers want and use, including messaging, imaging, entertainment and connectivity."
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Strong U.S. Product Portfolio -- Imaging, Messaging, Entertainment and Connectivity are Key
With the introduction of the T68i, Sony Ericsson is showcasing the world's first color screen GPRS handset with Multimedia Messaging Service (MMS) capabilities. But some may say the real key benefit to consumers is its incredible color imaging capability. The T68i can store photos, color images, cartoons and icons from the Internet or other sources. And with the addition of CommuniCam MCA-20 digital camera accessory, consumers can take pictures with the T68i. The CommuniCam snaps on to the T68i to take a picture, which can easily be sent via MMS or email.
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For consumers who need a mobile phone that keeps up with their hectic schedules, Sony Ericsson offers the T61g. The T61g, or the "workhorse" goes the distance for consumers who love to give their mobile phones a workout. Powered by up to eight hours of talk time, PC synchronizations, email and an always-on Internet connection (GPRS), this phone brings new meaning to efficiency. Recordable voice commands provide hands free convenience and total control of the mobile phone. And for consumers who want to stay in touch with friends or co-workers from a location where they can't speak, it offers two-way text and enhanced messaging services (EMS) and mobile chat. The T61g also features a built-in organizer, calendar, contact listing and more.
The T206 is an extremely durable, tri-mode CDMA phone that features Global Positioning System (GPS) for emergency and future location-based services. With exchangeable covers, personalized ring tones and picture caller ID, this phone is designed for consumers who love to personalize. Photos can be stored as background screens or even assigned to a phone book contact. The phone also features messaging, embedded games and a variety of graphical start-up and shut-down animations to keep people entertained. With the T206, users can browse the mobile Internet for news, weather, sports and more at speeds of up to 153 KBPS.
The T62u, a revolutionary GAIT phone, is designed with the business traveler in mind. It is the first phone to incorporate both GSM and TDMA roaming frequencies, providing consumers with superior coverage regardless of their location in the United States. The T62U has a high-speed mobile Internet browser with GPRS, voice activated dialing, calendar and PC synchronization, giving consumers the ability to be completely in the loop, no matter where they roam. It is also the first Java-enabled mobile phone for the U.S., allowing for downloading of games, images and other applications. A 'Magic Word' hands-free application allows consumers to activate the phone by pronouncing a pre-selected magic word that wakes up the phone and allows voice-activated dial.
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The ultimate mobile multimedia smartphone is the P800, featuring a large color touch screen with built-in digital camera and photo album. This is the phone/PDA system of the not-so-distant future, which is designed to simplify life for the businessperson, gamer or anyone who feels the need for superior technology in the palm of their hands. The user can do a multitude of activities with the P800, whether it is a task that by today's standards would be considered next to impossible or completely futuristic. For example, with the P800, a person can take digital photos, view them on the color screen, store them in the photo album inside the phone and send them via email to a PC or MMS them to another phone. The P800 also includes personal information management tools (notes and calendar), and embedded games. And with GPRS, WAP and an instant Internet access button, email and triple-band GSM, the user is once again completely connected.
Sony Ericsson will also demonstrate the Bluetooth HBH-30 headset and the HCB-30 handsfree car unit. These new products are the latest hands-free devices from Sony Ericsson featuring Bluetooth wireless technology, which uses radio, not cable, enabling the use of the phone even if it's hidden away in a briefcase or purse. When making or receiving a call, the phone is activated using a voice command, enabling the user to control calls without touching the phone and keeping hands free for driving. The Bluetooth Car Handsfree HCB-30 is designed to support wireless calling through car stereo and speaker systems. When a call comes in, the car stereo automatically mutes and the caller's voice is heard through the stereo unit speakers.
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Retail Support Network 24/7
Sony Ericsson has also implemented an unparalleled support network dedicated to serve retail stores and carriers needs through a three-pronged support system fully integrated with the customer account sales force. The three components consist of a Call Center, Training/Merchandising Team and Web site.
The Call Center provides a live Sony Ericsson Mobile Communications representative Monday through Friday from 8 a.m. to 10 p.m. (EST) to answer any product, application, or point-of-sale questions. Sales support is a phone call away at 866-866-SEMC (7362).
The Training / Merchandising Team consists of specialists who visit store locations throughout the U.S. and deliver training and merchandising support programs. They also conduct assisted selling programs, demos for customers and retailers kicking off new concepts, products and sales promotions. When organized as "Blitz Teams," they work to deliver targeted messages for product launches and special programs to retailers.
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With the support of the Web, retailers can now access directly from their computers everything they need to successfully sell Sony Ericsson products and applications. By logging on to/, they have access to phone and accessory information, training materials, promotions and program information. Also available are downloadable product images and links to other key Sony Ericsson services like the on-line catalog containing point-of-sale display and promotional items.
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