"Sony Ericsson is proud to showcase our flagship product line to the attendees of CTIA," said Bo Larsson, corporate vice president and general manager, North America, Sony Ericsson Mobile Communications. "Our plan is to deliver mobile multi-media communications solutions featuring applications that consumers want and use, including messaging, imaging, entertainment and connectivity."
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Strong U.S. Product Portfolio -- Imaging, Messaging, Entertainment and Connectivity are Key
With the introduction of the T68i, Sony Ericsson is showcasing the world's first color screen GPRS handset with Multimedia Messaging Service (MMS) capabilities. But some may say the real key benefit to consumers is its incredible color imaging capability. The T68i can store photos, color images, cartoons and icons from the Internet or other sources. And with the addition of CommuniCam MCA-20 digital camera accessory, consumers can take pictures with the T68i. The CommuniCam snaps on to the T68i to take a picture, which can easily be sent via MMS or email.
For consumers who need a mobile phone that keeps up with their hectic schedules, Sony Ericsson offers the T61g. The T61g, or the "workhorse" goes the distance for consumers who love to give their mobile phones a workout. Powered by up to eight hours of talk time, PC synchronizations, email and an always-on Internet connection (GPRS), this phone brings new meaning to efficiency. Recordable voice commands provide hands free convenience and total control of the mobile phone. And for consumers who want to stay in touch with friends or co-workers from a location where they can't speak, it offers two-way text and enhanced messaging services (EMS) and mobile chat. The T61g also features a built-in organizer, calendar, contact listing and more.
The T206 is an extremely durable, tri-mode CDMA phone that features Global Positioning System (GPS) for emergency and future location-based services. With exchangeable covers, personalized ring tones and picture caller ID, this phone is designed for consumers who love to personalize. Photos can be stored as background screens or even assigned to a phone book contact. The phone also features messaging, embedded games and a variety of graphical start-up and shut-down animations to keep people entertained. With the T206, users can browse the mobile Internet for news, weather, sports and more at speeds of up to 153 KBPS.
The T62u, a revolutionary GAIT phone, is designed with the business traveler in mind. It is the first phone to incorporate both GSM and TDMA roaming frequencies, providing consumers with superior coverage regardless of their location in the United States. The T62U has a high-speed mobile Internet browser with GPRS, voice activated dialing, calendar and PC synchronization, giving consumers the ability to be completely in the loop, no matter where they roam. It is also the first Java-enabled mobile phone for the U.S., allowing for downloading of games, images and other applications. A 'Magic Word' hands-free application allows consumers to activate the phone by pronouncing a pre-selected magic word that wakes up the phone and allows voice-activated dial.
The ultimate mobile multimedia smartphone is the P800, featuring a large color touch screen with built-in digital camera and photo album. This is the phone/PDA system of the not-so-distant future, which is designed to simplify life for the businessperson, gamer or anyone who feels the need for superior technology in the palm of their hands. The user can do a multitude of activities with the P800, whether it is a task that by today's standards would be considered next to impossible or completely futuristic. For example, with the P800, a person can take digital photos, view them on the color screen, store them in the photo album inside the phone and send them via email to a PC or MMS them to another phone. The P800 also includes personal information management tools (notes and calendar), and embedded games. And with GPRS, WAP and an instant Internet access button, email and triple-band GSM, the user is once again completely connected.
Sony Ericsson will also demonstrate the Bluetooth HBH-30 headset and the HCB-30 handsfree car unit. These new products are the latest hands-free devices from Sony Ericsson featuring Bluetooth wireless technology, which uses radio, not cable, enabling the use of the phone even if it's hidden away in a briefcase or purse. When making or receiving a call, the phone is activated using a voice command, enabling the user to control calls without touching the phone and keeping hands free for driving. The Bluetooth Car Handsfree HCB-30 is designed to support wireless calling through car stereo and speaker systems. When a call comes in, the car stereo automatically mutes and the caller's voice is heard through the stereo unit speakers.
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Retail Support Network 24/7
Sony Ericsson has also implemented an unparalleled support network dedicated to serve retail stores and carriers needs through a three-pronged support system fully integrated with the customer account sales force. The three components consist of a Call Center, Training/Merchandising Team and Web site.
The Call Center provides a live Sony Ericsson Mobile Communications representative Monday through Friday from 8 a.m. to 10 p.m. (EST) to answer any product, application, or point-of-sale questions. Sales support is a phone call away at 866-866-SEMC (7362).
The Training / Merchandising Team consists of specialists who visit store locations throughout the U.S. and deliver training and merchandising support programs. They also conduct assisted selling programs, demos for customers and retailers kicking off new concepts, products and sales promotions. When organized as "Blitz Teams," they work to deliver targeted messages for product launches and special programs to retailers.
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With the support of the Web, retailers can now access directly from their computers everything they need to successfully sell Sony Ericsson products and applications. By logging on to/, they have access to phone and accessory information, training materials, promotions and program information. Also available are downloadable product images and links to other key Sony Ericsson services like the on-line catalog containing point-of-sale display and promotional items.